“P.U.R.P. Delivers Punchlines and Power Suits in ‘9AM in Milan’ Music Video” (Dir. Awall Tarantino)

You don’t usually associate tailored suits, luxury chairs, and rapid-fire bars with “9 AM”…unless you’re P.U.R.P., and you’ve already been up chasing greatness while the rest of us are running behind from snoozing alarms.

“9 AM in Milan” directed by the stylishly sharp Awall Tarantino, feels like a cross between a high-fashion editorial and a lyrical sparring match. Over a moody, looping piano riff that wouldn’t feel out of place on an early Mobb Deep mixtape, P.U.R.P. delivers bar after bar with a calm intensity that’s all business, if your business involves poetic punchlines and stacking paper.

📸 Rap Meets Runway

The setting? A portrait studio, where P.U.R.P. sits poised in a luxury chair, decked in a tailored suit, giving you charisma, control, and CEO-level presence. The video unfolds during a photoshoot, hinting at the grind behind the gloss.

There’s no forced narrative or gimmick here, just calm confidence and lyrical focus. The occasional cutaways to the sleek streets of Milan add a layer of aspirational global flair. You’re not just watching a rapper; you’re watching a brand being built in real-time.

🎤 Punchlines with Purpose

Lyrics bounce between sharp metaphors and declarations of intent. It’s not just wordplay for wordplay’s sake, though P.U.R.P. does love a good twist of phrase. The focus stays on life goals, women, and greatness, all delivered with a relaxed but razor-sharp cadence.

The standout closing bar seals the deal:

"I'm just tryna focus on paper and things I like to do. Like stacking up paper, till it’s uncountable."

That’s a mission statement disguised as a mic drop.

📝 Final Word

“9 AM” feels like a curated glimpse into the mindset of a rapper on a mission, equal parts hustle, elegance, and lyrical muscle. It’s proof that P.U.R.P. can command a scene without a wild concept or overproduction, just a chair, a camera, a city, and bars that don’t miss.

Whether you're into clever punchlines, minimalist visuals with maximum impact, or need inspiration before your second coffee, ”9 AM” is worth your full attention.

And yes…watch it twice. First, for the suit. Second, for the lines you missed while staring at the suit. - Hov