“P.U.R.P. Delivers Punchlines and Power Suits in ‘9AM in Milan’ Music Video” (Dir. Awall Tarantino)

You don’t usually associate tailored suits, luxury chairs, and rapid-fire bars with “9 AM”…unless you’re P.U.R.P., and you’ve already been up chasing greatness while the rest of us are running behind from snoozing alarms.

“9 AM in Milan” directed by the stylishly sharp Awall Tarantino, feels like a cross between a high-fashion editorial and a lyrical sparring match. Over a moody, looping piano riff that wouldn’t feel out of place on an early Mobb Deep mixtape, P.U.R.P. delivers bar after bar with a calm intensity that’s all business, if your business involves poetic punchlines and stacking paper.